The Temple in the Heart
The Song in the Heart
The Temple in the Heart
The Song in the Heart
The Temple in the Heart
The Song in the Heart

ABOUT ASONGLAB

A sound laboratory, a group of idealists.
Our team is based in China, emitting voices from the East to express Asian culture, environmental awareness, and new lifestyles, aiming to contribute to a more positive future.
Each quarter, we visit a place, which becomes the theme of the season. We talk to locals, learning about their customs and history, capturing the local air and water as well as our thoughts in sketches, then returning to our pattern studio in Guangzhou. Through various artistic techniques—hand drawing, printmaking, digital illustration, and different printing processes—we present these. We believe that these practical everyday items, carrying the culture of different places, can bring tranquility and emotion to our lives.

ABOUT ASONGS

The birth of ASONGS stemmed from the vision to offer high comfort and style, blending pajamas with everyday wear.

We aim to integrate morning and night, daywear with sleepwear, using Eastern prints and comfortable materials, so that wherever you are, you feel as if you are in a room planted with pine trees, a serene sanctuary of your own.

Beyond clothing, our offerings include accessories and home living categories. We do not merely sell products; we also hope to spread our unique DNA, a fashion brand of Eastern prints that brings tranquility and comfort to people's style.

CREATOR STORY

Dear

It's time to introduce myself. I'm  Kaka Lu and I'm from China. Like most East Asians, I've lived under a lot of pressure for the past thirty years. We've been too preoccupied with life and constantly worrying about the future. Fortunately, my parents encouraged me to study painting in junior high school, and I was able to pursue fashion design in college, which gave me a sense of direction.

After graduation, I joined the ANTONIA boutique in Macau, surrounded by luxury every day. However, the glamorous job left me feeling lost. So, I went back to art school to study oil painting again. Expressing my thoughts and feelings about life through art is the most wonderful thing in the world. Perhaps my perseverance began to be noticed, as brands started approaching me for collaborations, including LVMH, IHG, HardRock, and top Chinese brands.

A new beginning came when I met my wife, Jade. She returned from studying in Paris and is an excellent designer. We share the same passion for the world, cherish simple and warm living, and are curious about different cultures. So, we document the beauty of our travels together—I handle the pattern drawings while Jade designs the clothes. Whether in life or work, we make the perfect team.

We, along with our partners, have established a joyful studio called Asonglab. Here, we showcase our understanding of different cultures and our appreciation for life, singing our hearts out for the joy of living!

Kaka Lu